IN THE HOUSE ~ Private Member's Business - Bill C-414 - Child protection against advertising exploitation
March 23rd, 2007 - 1:47am
Bill C-414. Introduction and first reading
Mr. Peter Julian (Burnaby—New Westminster, NDP)
moved for leave to introduce Bill C-414, An Act to amend the Competition Act and the Food and Drugs Act (child protection against advertising exploitation).
He said: Mr. Speaker, I introduce today a bill to amend the Competition Act and the Food and Drugs Act to provide child protection against advertising exploitation.
What we see with children is an overload of commercials and advertising. Essentially, the bill would ban commercial advertising or promotion of products such as fast foods, drugs, cosmetics, and devices aimed at children younger than 13.
The average Canadian child sees 350,000 commercials before graduating from high school. That is an astonishing number. This type of bill has already been in place in Quebec. We have found that the bill in Quebec has led to 3.5 million to 8.1 million fewer fast food meals being consumed by Quebec residents.
This worked in Quebec to reduce junk food consumption. I hope the House will support this bill.